LET'S SPEAK BUSINESS ENGLISH!


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BARRON'S ESL GUIDE TO AMERICAN BUSINESS ENGLISH

A Guidebook for the Non-Native Speaker of English
Linda Cypres, M.I.M., Ph.D. - All books by this author

Here's a great guide to American business language and practices for business people who speak English as a second language. It covers all major areas of business survival. Practical language for telephone protocol, sales, business meetings, travel, and social etiquette are discussed.

Advanced topics include financial reports, investments, and the Internet. Cassettes included to demonstrate English pronunciation.

Table of Contents:

Part One: Formulas for Survival
Simply Socializing
Fearless Telephone Talk
Better Business Letters
Part Two: Mastering Meetings
The Business Lunch
In the Boardroom—Formal Meetings
Perfect Presentations
Part Three: Show Me the Money!
Friendly Financials
The Workings of Wall Street
Discussing Trends—Charts and Graphs
Part Four: Sales and Marketing
Everyone's a Salesperson
The Marketing Mix
Welcome to the Web
Part Five: Special Challenges
The Business Trip
Socializing at Work
How to Say "No"
A Final Word
Glossary
Audiocassette Script
Answers

(0764173065)

Paperback w/2 cassettes / 312 Pages / 5 3/16 x 8 / 1999

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